Marketing a Book as a Movie

I have never read Vampire Academy, but I’ve seen three trailers for the movie. The first had a color scheme prominent of bright green and pink, highlighting all the fun, light-hearted moments these teen vampires share, a la your typical high school comedy film (it is sure to emphasize that the director of Vampire Academy also directed Mean Girls). All I could base my thoughts on Vampire Academy the book was its cover, and the book cover and the look of the movie I saw being advertised just didn’t seem to jive. (Of course, based off the cover, I would expect Angelina Jolie to be in the movie.)

vampire-academyI also heard some of you guys mention that the movie did not look like it was going to be true to the nature of the book. So I was not too entirely surprised when I saw the second trailer, which emphasized much more dramatic, serious moments in the movie. And I thought, Aha, they must have heard the outcry and changed the focus. The third trailer I saw was a blend of the two, highlighting both funny and serious.

And that lead me to think about how we want to see our favorite movies marketed to us when they come to life on the big screen. I know that when I saw the first Hunger Games teaser, which was just Katniss in the woods, I was really disappointed. But the first real trailer that came out after that was really good, and the trailers for Catching Fire were definitely amazing, truly capturing the heart of the story: the rise of the rebellion and the struggles that Katniss faces.

When the first Divergent trailer came out, there seemed to be some mixed reactions. I thought it did a good job of highlighting moments from the book, but we all look for different things. And then there’s always the fear that a certain actor or actress is not going to be able to fill the shoes of your beloved character, so even if the movie is marketed well, it may affect your perception of it for that reason.

And then there is The Fault in Our Stars, another book I have not read and is being turned into a movie. A trailer hasn’t come out for it yet, but the movie poster already has people talking with its tagline…


I’m still weirded out that this is Tris and Caleb in the Divergent movie…

One Sick Love Story. Catchy marketing slogan, or insensitive and classless? Again, it seems to depend on who you ask.

So what do you look for when you see a book you love marketed as a movie? Which book-turned-movie do you feel has/had the best marketing? Which do you feel has/had the worst? 

*EDIT* For those interested, here’s a tiny clip from the trailer for TFiOS.